Technology exists in order to serve humans. It unburdens,
motivates, mobilizes and informs. Moreover, it stems from a human
need. The best digital solutions come from that very perspective.
Make digital more human! #thehumanperspective
Creativity over Conventions
Today's standards are not tomorrow's innovations. Never settle for standards when there is room for improvement. Generation Alpha is growing up with digital. Let's grow along and pave the way.
Personality over Persuasion
Treat people the way you want to be treated. Don’t be too manipulative, be kind. Personality matters, embrace your identity.
Desirability over Data
Data doesn't seduce. Call us old-fashioned, we prefer a long term relationship over a one-night stand. Data is not everything; keep the big strategic picture in mind, always.
Timeless over Trends
Authenticity lasts longer. Just because it's a trend should we do it? Short term trends are for fashion victims, long term style is for brands with a spine.
Story over Search
Google bots are not your target audience. SEO will not captivate your audience, the best stories will. Use SEO to catch your audience but don’t let it lead the way.
